Is Your Website Copy Costing You Business?
For startups and small business owners striving to gain traction, your website isn't just a digital storefront—it's your primary salesperson. Yet, many overlook the critical role of compelling, well-crafted copy. Neglecting this can lead to missed opportunities and significant revenue loss. 1. Lost Revenue from Poor Communication Clarity is key. Confusing copy can frustrate visitors, leading them to abandon your site. Studies indicate that bad writing costs American businesses up to $400 billion annually in lost productivity and opportunities. 2. Damaged Credibility and Trust First impressions matter. A website riddled with grammatical errors or inconsistent messaging can erode trust. In fact, 59% of consumers would avoid doing business with a company that has obvious grammatical or spelling mistakes on its website. 3. SEO and Visibility Challenges Search engines favor well-structured, relevant content. Poorly written copy can hinder your site's SEO perfor...